As an LGBTQ+-owned brand intentionally created for the LGBTQ+ community, we understand that just because we fly the rainbow flag doesn’t mean we always wanna wear one.
Don’t get us wrong; we live for a multicoloured moment (#Slay #Iconic #StanForIt). But, we also recognise that being ‘out and proud’ looks and feels different to everyone - just as allyship does.
Some of us want to wear our pride on our sleeve without compromising our personal style; for others, it’s about balancing freedom of self-expression with personal safety in public. And for our straighty mateys, it’s searching for a way to show up meaningfully in the allyship space.